Built for Contractors. Backed by Results.
About Roofline Marketing
At Roofline Marketing, we specialize in helping roofing contractors and general contractors grow their revenue, dominate their markets, and finally get the marketing they deserve.
We launched Roofline after seeing too many good contractors get burned with overpriced retainers, weak websites, and marketing “experts” with no real plan. Most agency-built websites are glorified brochures. We build high-performance machines that convert clicks into calls, leads, and booked jobs.
Our story
Why We Started
Founder Jeremy Littlejohn has been building websites since 1999 — long before SEO, social media, or Google Ads became standard. From working with real estate brokers in 2004 to helping roofing contractors dominate Google as early as 2008, Jeremy’s seen every major marketing shift — from newspapers and phone books to the rise of search engines and paid digital campaigns.
Roofline Marketing was born out of that journey: a team of marketers and developers who actually understand the trades — and care about getting contractors real, measurable results.
Proven Experience. Real Results.
With over 50 years of combined marketing experience, our team is built on transparency, integrity, and results. We don’t lock you into long contracts — everything is backed by our 90-day “Love It or Leave It” Guarantee. If we don’t earn your trust in 3 months, you’re free to walk — no pressure, no hard feelings.
Our results speak for themselves:
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One long-time roofing client doubled their revenue from $500K to $1M in 12 months after starting SEO with us.
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After adding PPC, they doubled again in just 6 months through our strategic local marketing plan.
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Another contractor grew his Google reviews more in 1 year than in the previous 13 years combined, helping him win more high-ticket jobs locally.
Our team
The Team Behind the Results
We’re a small but powerful team that knows roofing and marketing inside and out. Jeremy, the CEO stays hands-on, involved in every admin and management meeting. Through Slack, ClickUp, and weekly 1-on-1s, the entire team stays aligned to move your marketing forward, fast.
Jeremy Littlejohn
CEO
Kayla Gallion
Account Success Manager
Marketing Genius
Project Success Manager
Mark Saldi
Lead Web Developer
Jacob Saldi
Sr Web Developer
Marla Zuñiga
Jr Web Developer
Ashley Baron
Client Success Manager
Karen Calnan
Marketing Assistant
Jessie Kost
Paid Ads Manager
Let’s build your legacy
One lead, one job, and one breakthrough at a time.
Our Process: Simple. Strategic. Scalable.
We’ve refined our marketing system over 15+ years to focus on one thing: results. Here’s how we get it done:
- Plan & Strategize – Build your custom roadmap and kickoff
- Build & Launch – Create a high-converting website and local presence
- Advertise & Expand – Target your ideal customers with paid campaigns
- Grow Authority – Build trust with SEO content, blogs, press, and backlinks
- Track & Optimize – Monitor performance and maximize ROI every month
Everything we do is centered around Return on Marketing Investment (ROMI) so you always know what’s working and why.
Our Marketing Programs
Choose Your Growth Path
Whether you’re just getting started or ready to dominate your market, we have a proven system to match your goals. Your business is different, so your strategy should be, too. That’s why we build out each program in phases tailored to your specific market and growth stage.
Generate: New Leads
Build a strong foundation with a custom website, optimized Google Business Profile, and Local Service Ads.
Accelerate: Your Business
Add Local SEO content, authority signals, and local backlinks to start rising above the competition.
Dominate: Your Market
Unlock full growth potential with Multi-City SEO, Google Ads, Facebook retargeting, and market exclusivity.
Our Vision for Roofline
1000+ Contractors to 7 Figures & Beyond
Our mission is simple: Help over 1,000 contractors grow to 7 figures and beyond. But we’re not stopping there.
Roofline is also committed to giving back — supporting local communities and families in need with the same level of passion we bring to our clients.
We believe your success should be predictable, scalable, and life-changing. That’s why we keep our team lean, our systems sharp, and our mindset big.