After four decades in business, most contractors have seen it all—phone books, sales reps, expensive ads, and marketing platforms that promise results but don’t show where leads actually come from. In a recent video conversation, Barry Purdue, owner of Hollister...
Contractors heading into 2026 face a new kind of competition — one fueled not by more jobs, but by smarter marketing. Homeowners don’t just search differently — they expect better experiences, faster responses, and more personalized service before they ever pick up...
Contractor marketing is changing fast — and what worked even two or three years ago isn’t enough anymore. Word-of-mouth alone is slowing down. Homeowners are searching differently. Google and AI are influencing who gets shown, who gets trusted, and who gets the call....
