What we do
Retargeting Ads for Roofers That Bring Leads Back
Not every homeowner is ready to call after the first visit, but that doesn’t mean they’re lost. Retargeting ads keep your roofing business in front of people who already showed interest. At Roofline Marketing, we build smart retargeting campaigns that re-engage your warm traffic across Facebook, Instagram, and Google Display.
Why Retargeting Matters for Roofing Contractors
Homeowners visit your site to do research, check pricing, or explore options, and most of them leave without calling. Retargeting helps you stay top-of-mind so when they’re ready, you’re the one they remember.
It’s one of the most cost-effective ways to:
- Lower your cost per lead
- Increase conversions from existing traffic
- Stretch the value of your SEO and PPC efforts
These are warm leads. Retargeting is how you bring them back.
How Retargeting Works for Roofing Leads
We place tracking pixels on your site that let us serve custom ads to:
- Past visitors who didn’t convert
- People who viewed specific service pages (e.g., roof repair)
- Those who engaged with a Facebook ad but didn’t follow through
From “Need help with that roof?” to “See our latest work in [Your City],” we craft the perfect message to re-engage and close the deal.
Platforms We Use for Retargeting Ads
- Facebook & Instagram — visual retargeting with reviews, before/after photos, CTAs
- Google Display Network — reach homeowners while they browse news, weather, and other sites
- YouTube (optional) — retarget video watchers with short branded ads
We make sure your brand stays visible where your prospects spend time.
Explore Facebook Ads for Roofers | See Roofing PPC Strategy
Smart Retargeting Ad Examples
- Testimonial videos shown to site visitors
- Before/after project ads to past landing page traffic
- Promotions or limited-time service offers to non-converters
- Branded reminder ads for quote requests or follow-ups
We test and rotate ads to improve clickthrough rates, reduce fatigue, and keep results strong.
Add Retargeting to Your Roofing Marketing Plan
Already running SEO or PPC? Retargeting makes every click more valuable.
Let’s design a remarketing campaign that boosts your ROI, strengthens your brand, and helps you close more roofing jobs.