What we do
Roofing Marketing Services That Gets You Found
If you’re tired of low-quality leads or wasting time on marketing that doesn’t move the needle, you’re not alone. At Roofline Marketing, we help contractors like you get more of the jobs you actually want — not just any jobs.
Whether you’re trying to grow your crew, dominate your service area, or finally hit consistent revenue goals, it starts with the right marketing system.
Roofline Services
What’s Included in Our Roofing Marketing Services
We build your system using the tools that work best for your market and budget. Every part is designed for performance, trackability, and growth.
Websites That Convert
Your roofing website is often your first impression, and in many cases, your only shot at getting the call. That’s why we build sites that don’t just look great — they perform. Every element is designed to convert visitors into qualified leads. From bold calls-to-action and trust signals to mobile-optimized layouts and fast load times, we structure everything with the end user in mind.
Each page is designed to lead homeowners to action: call, schedule, or request a quote. We incorporate local SEO-friendly layouts, connect your site to tracking tools like Google Analytics and Search Console, and ensure you’re hitting all of Google’s usability and performance guidelines.
Our team writes your content with roofing-specific keywords that matter to both search engines and customers.
Want to showcase your past work? We build dedicated project galleries. Need to rank in nearby cities? We create optimized city pages. Ready to handle more leads? We integrate your CRM, phone tracking, and even appointment booking.
Roofing SEO That Gets You Found
Your ideal customer is searching for a roofer right now — and if you’re not showing up on Google, you’re invisible. That’s where our SEO strategy comes in. Roofing SEO is about more than rankings — it’s about getting seen by the right people, in the right cities, at the right time.
Our SEO campaigns start with a full audit of your site, your Google Business Profile, and your competitors. Then, we execute a local SEO strategy that includes technical site optimization, on-page keyword targeting, content expansion (including city and service pages), and off-site link building.
We optimize everything from your page titles to your image alt tags, ensuring your site is compliant with Google’s latest algorithm updates.
We also claim and optimize your local business citations across the web, boost your Google reviews, and build helpful content that positions you as an expert. This builds your authority (E-E-A-T), improves your Maps rankings, and drives traffic from homeowners who are actively looking for your services.
SEO is a long game, but it pays off. Clients who stick with us see more organic traffic, more calls, and less reliance on paid ads over time.
PPC Ads That Deliver Right Now
When you want leads now, nothing beats pay-per-click (PPC). Our roofing PPC campaigns are built for speed, precision, and ROI. We use Google Ads to put your business at the top of search results for high-intent keywords like “roof repair near me,” “emergency roofing,” or “new roof quote.”
But we don’t stop at launching ads. We structure high-converting landing pages for each campaign and connect every click to real outcomes: phone calls, form submissions, and booked jobs. We use call tracking, conversion analytics, and ad extensions to squeeze the most value out of every dollar you spend.
You get transparent reporting every month so you know exactly what you’re paying for. Our ad copy is tested and refined, our bidding strategy adapts in real time, and our goal is always the same: profitable results.
Whether you’re launching a new service area, need leads during slow season, or just want to dominate your local search, PPC helps you get there faster.
Facebook Ads for Brand Awareness
Homeowners might not search for a roofer until they have a leak — but they see Facebook ads every day. Our Facebook Ads for Roofers are designed to build brand awareness and trust before a homeowner even realizes they need you.
We create targeted campaigns based on your location, service offerings, and customer demographics. We write headlines and creative that showcase your craftsmanship, reviews, and current promotions.
Whether it’s a finished project spotlight, testimonial, or a simple seasonal service ad, each campaign puts your business in front of the right eyes.
Facebook Ads are also ideal for nurturing past leads, retargeting website visitors, and staying visible in your community. We manage everything — from audience targeting and creative to campaign testing and performance reporting.
Retargeting Ads That Bring Leads Back
You worked hard to get someone to your website. Don’t lose them. Our retargeting ads follow your site visitors across Facebook, Instagram, and Google Display, keeping your brand top-of-mind until they’re ready to make a decision.
Retargeting is all about timing. Maybe they weren’t ready to book when they found you the first time. Maybe they got distracted.
We serve targeted follow-up ads that remind them who you are, what you do, and why you’re the best choice. From “Still need a roof?” to “See our latest roofing project,” we help you reconnect.
Retargeting lowers your cost per lead, improves your conversion rates, and helps you close more jobs without increasing your ad spend. And when combined with PPC and SEO, it’s a powerful part of a full-funnel marketing strategy.
Marketing Services
Why Roofline Marketing?
We build your system using the tools that work best for your market and budget. Every part is designed for performance, trackability, and growth.
We only work with roofers and contractors
No long-term contracts
Transparent reporting and ROI tracking
90-day love it or leave it guarantee
Dedicated account manager and unlimited support
We’re also proud members of WSRCA – Western States Roofing Contractors Association, helping us stay sharp and in tune with what matters most to roofers.
Built to Help You Grow Your Roofing Business
Whether your goal is to grow your team, stop relying on referrals, or prepare your business for sale, we help you build a marketing system that makes that future possible.
Our strategies follow best practices outlined in Google’s Search Essentials — which means your site is built for long-term success, not short-term tricks.
